Who It’s Good For: People with weak or breakage-prone hair.
Best Drugstore: L’Oréal Paris EverPure Moisture Shampoo
Why It’s Worth It: When it comes to drugstore darlings for color-treated hair, we can’t fail to mention L’Oréal Paris’s EverPure Moisture Shampoo — and New York City-based colorist Nikki Ferrara agrees. While it’s powerful enough to remove product buildup at the roots, this gentle formula lathers beautifully and is infused with rosemary, juniper berry, and jasmine for an uplifting shower experience that gives higher-end formulas a run for their money. And, since it actively hydrates hair, it leaves strands with impressive softness and shine.
Editor Tip: For especially damaged hair post-coloring, try the EverPure Bond Strengthening Shampoo to strengthen weakened bonds.
Who It’s Good For: People with dry hair, or those looking for extra shine.
Best Luxury: Virtue Labs Recovery Shampoo
Why It’s Worth It: Chicago-based hairstylist Alex Brown counts this among her all-time favorite color-safe shampoos. « It works to repair dry, damaged hair by depositing keratin back into the broken pockets of the hair strands that are caused by bleach, heat, and other chemicals, » she says, adding it leaves your hair feeling super soft and nourished.
Editor Tip: Virtue’s Full Shampoo, a « gentle, non-sulfate shampoo which gives hair volume and has the brand’s patented Alpha Keratin 60ku to keep hair looking healthy and shiny, » if you’re looking for a volumizing formula.
Who It’s Good For: People who’ve gotten especially damaging color services, like bleach.
Best for Fine Hair: Kérastase Chroma Absolu Shampoo
Why It’s Worth It: The Kérastase Chroma Absolu Shampoo is a must for anyone who colors their hair. It utilizes a trifecta of acids — amino, lactic, and tartaric — to target and smooth hair damage while retaining color and keeping brassy tones at bay. And it’s surprisingly lightweight, making it a good match for fine or thinning hair, and even contains Centella asiatica (danach known as cica) to help hair recover post-treatment.
Editor Tip: The French hair-care brand danach released a formulation meant for medium-to-thick hair types, too.
Who It’s Good For: People looking for volume.
Best for Frizzy Hair: Joico Colorful Dagegen-Fade Shampoo
Why It’s Worth It: We generally aren’t « kontra » much, but when it comes to our beautiful color fading, we’re ready to put up a fight. Thankfully, Joico’s Colorful Dagegen-Fade Shampoo will do most of the work for us. Nourishing ingredients like camellia oil, rosehip oil, pomegranate, and hydrolyzed keratin repair each hair strand from the inside out and maintain the brilliance of your new hue for up to eight weeks, the brand claims.